Rochelle Bloom Talks About the FiFi Awards

Rochelle Bloom was appointed President of The Fragrance Foundation in January 2003. An industry insider with an impressive career background including Executive Vice President, Estée Lauder International, Inc. and President of Bobbi Brown Professional Cosmetics, Mrs. Bloom’s extensive knowledge of the industry, the key players, her marketing savvy and the high regard in which she is held by all who work with her has been gained through a stellar career path as an executive in some of the world’s most prestigious cosmetics and fragrance companies. Here she talks about The FiFi Awards as the Foundation gears up for the 2011 event.

FiFi Online Charity Auction

This year, for the very first time, The Fragrance Foundation is delighted to inaugurate the FiFi Awards Charity Auction in the days leading up to and following June 10th.

Thanks to the amazing generosity of Foundation members, a veritable treasure-trove of outstanding one-of-a-kind packages have been donated that will directly benefit two incredible non-profit organizations: Breast Cancer Research Foundation (BCRF) championed by FiFi Hall of Fame recipient Michael Kors and the New Look Foundation, founded by FiFi Male Fragrance Celebrity of The Year Usher. The Fragrance Foundation hopes to make this ‘give-back’ component an annual feature of the FiFi celebrations.

Please be sure and visit http://www.charitybuzz.com/auctions/fifi to bid early! bid often!

Male Celebrity of The Year

Yesterday we announced that Usher would be receiving this year’s Male Celebrity of the Year FiFi. Here’s a little background on the Usher fragrance line.

Welcome to the New FiFi Awards Blog

It’s finally happened,  We have outgrown our little home in MySpace.  Welcome to the new home of The Behind-The-Scenes at the FiFi Awards Blog, your first stop for all the inside info on this year’s top fragrances. Every year the FiFis’ red carpet bursts with top fashion designers, celebrities, and industry professionals, coming together to celebrate the year’s achievements in fragrance excellence. Be the first to know who’s attending, who’s nominated, and who the experts think will win. Then vote for your favorites.

Last week we announced that Michael Kors would be receiving this year’s Hall of Fame Award.  This week, we begin with even more exciting news.  First up, joining us again at this year’s ceremony, the Queen of R&B herself, the always amazing Mary J.Blige.