A Special UK FiFI Guest Blog Recap by Persolaise
Kanye West, Kim Kardashian and Richard E Grant were amongst the guests at Thursday night’s UK FiFi Awards Ceremony, which took place at The Brewery in the financial centre of London. The black tie event hosted by George Lamb was one of the largest in the awards’ history: well over 500 guests watched as the industry handed out prizes to some of the most popular and highly-respected fragrances released in the UK in 2011. Continue reading











