FiFi Season Has Officially Begun!

Last Friday, FiFi Awards season started off with a Bang! (literally for the happy folks at Marc Jacobs), with the who’s-who of the fragrance industry gathering for the announcement of the Top Five Finalists in all major 2011 FiFi Awards categories. Beauty insiders were again joined by the lovely morning’s hostess, W-ABC TV Lifestyle Reporter and Fill-in Anchor at Eye Witness News Lauren Glassberg, at the luxurious Mandarin Oriental in Columbus Circle. The morning began with the revealing of FiFi winners for Editorial Excellence and Technological Breakthrough, before segwaying into the morning’s main event, the Top Five Fragrance of the Year Finalists.

Nominations: Women’s Private Label/Direct Sell

Women’s Private Label/Direct Sell

Bath & Body Works Signature Collection Twilight Woods EDT
Bath & Body Works
In Bloom by Reese Witherspoon
Avon Products, Inc.
Love Rocks
Victoria’s Secret
Naturelle
Yves Rocher North America Inc.
 

 

 

 

Nominations: Men’s Private Label/Direct Sell

Men’s Private Label/Direct Sell

comme une Evidence
Yves Rocher North America Inc.
Patrick Dempsey 2
Avon Products, Inc.
Vertical
Victoria’s Secret
 

 

 

Voting Opens Next Week

Vote For Your Favorite Fragrances and help The FiFi Awards celebrate the best of the best.
Vote Online for your favorite fragrances. Your vote counts!

Top Ten Finalists for 2010 FiFi® Awards

The Fragrance Foundation is pleased to announce the top ten FiFi® finalists competing for the 2010 FiFi® Awards. The Fragrance Foundation releases the FiFi® finalists information in anticipation of the exclusive member’s only FiFi® Finalists Breakfast taking place Friday April 23rd, 2010, at The Mandarin Oriental Hotel, New York City.

“As far as I’m concerned”, says Rochelle Bloom, President of The Fragrance Foundation, spring doesn’t really start  until we gather for this fun, eagerly awaited breakfast and find out which of the fabulous fragrance names have made it to the top five status.  It’s also the moment when some winners will enjoy instant gratification and receive a FiFi® right there and then!”.