Tag Archives: Media

Jane Lynch Rocks The 2012 FiFi Awards

At last night’s 2012 FiFi Fragrance Awards to celebrate and honor the art, passion and personalities of the fragrance world, Golden Globe and Emmy winning actress and comedian Jane Lynch brought the house down with her opening remarks that went something like this:

“I’m honored to be here tonight to serve as your host. Selecting me as host makes perfect sense, because when you think of a sexy, delicate and floral fragrance, you think, “Jane Lynch.”

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Gifts for the Nose: 2012 Facebook FiFi Fragrance Giveaways

It’s that time again. Time for the now infamous FIFi Facebook GiveAways.

That’s right. It’s your chance to get your hands on some of this year’s fabulous FiFi nominees.

So how can you get your hands on a bottle? Well, it’s easy. On Facebook, we’ll announce the fragrance or fragrances up for grabs. If you want to be entered for a chance to win, first make sure you’re a fan of our Facebook Page and then simply click the “like” button under the posted announcement and you are entered. You may only enter once per contest and contests are open to US Residents only.

But wait, this year there’s a way to increase your chances of scoring some FiFi Fragrance goodies…
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Top Five Finalists: Media Campaign


Media campaigns – including advertising in print, television, Internet and other media – created and launched around new 2011 fragrances or existing fragrances are eligible to participate for Media Campaign of the Year. The media campaign entries are voted on by members of The Fragrance Foundation and trade press.

2012 FiFi Awards Top Five Finalists – Media Campaign

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40 Years of Chanel and FiFi

Last Monday, we announced that Gabrielle Chanel would be this year’s inductee into the FiFi Hall of Fame, chosen by the Board of Directors of The Fragrance Foundation for bringing “extraordinary ingenuity, creativity, dedication and inner resources to bear, not only to [her] company’s success but to the fragrance industry as a whole.”

Mademoiselle Chanel is the third Chanel employee to receive this honor (joining H. Gregory Thomas (1976) and Arie L. Kopelman (2005)). As a company, Chanel has now received a total of 26 FiFi Awards over the past 40 years.

Here is a complete list of these FiFi honors in chronological order: Continue reading

Hanging With The ‘Indie’ Press

On July 28, 2011, The Fragrance Foundation announced the formation of a specialized committee dedicated to developing the recognition, understanding and appreciation of ‘Indie’ fragrance brands and their creators. The ‘Indie’ Fragrance Committee’s mission was clear:

to support the excellence, talent and artistry of ‘indie’ perfumes, by celebrating their individuality and craftsmanship; to give a voice to ‘indie’ brands, by addressing issues and concerns important to the ‘indie’ fragrance community as a whole.

One of the committee’s first actions was to help establish a partnership between The Fragrance Foundation and Elements Showcase, and with it, the creation of the ‘Indie’ FiFi Award. This award aims to encourage the efforts of smaller fragrance brands, by recognizing the part they play in injecting ingenuity, creativity and personality into the fragrance world.

“When you think about it, most of the classic brands that win accolades from our consumers and our industry started out as Indie brands,” commented Givaudan’s Cosimo Policastro. “‘Indie’ brands represent the heart of our business. Their attention to detail, their appreciation for the value of fragrance, and their vision, drives creative excellence for our perfumers and our developers.”

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