Fragrance Superstar of the Year Top Ten Finalists

“Just as the perfumer’s do when they are creating a fragrance, The Fragrance Foundation likes to mix things up a bit, add an extra note of anticipation, a drop of tension,” says Rochelle Bloom, President. “That’s what the new Fragrance Superstar of the Year Award is all about because guests at the party on May 25th have the power to vote, right there on the spot, for the winner, regardless of gender or distribution.”

How is it going to work? At a strategic moment during the evening’s proceedings, attendees will be given a hand-held voting device to enable them to instantly vote for their favorite overall fragrance. The voting will appear on large screens so everyone can follow along. The winner will receive a coveted crystal statuette immediately. Here are the top ten finalists that came out of the vote taken during The FiFi Finalists’ Breakfast in April:

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2011 FiFi Fragrance Superstar of the Year

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BBW Signature Collection Dark Kiss – Bath & Body Works
Bleu de Chanel – Chanel
Bombshell – Victoria’s Secret
Gucci Guilty – P&G Prestige
McGraw Silver – Coty Inc.
My Life by Mary J Blige – Carol’s Daughter
Outspoken by Fergie – Avon Products, Inc.
pureDKNY – Donna Karan Cosmetics
The Big Pony Collection: 1, 2, 3 & 4 – Ralph Lauren Fragrances
Voyage d’Hermès – Beauté Prestige International

Top Ten FiFi Finalists Announced

Rochelle Bloom, President of The Fragrance Foundation is pleased to share the 2011 Top Ten FiFi Finalists following the closing of the first-ever online voting procedure. “Announcing the top ten finalists is exciting as now we can really say we are in FiFi mode and look forward to the fun and anticipation at The FiFi Finalists Breakfast on April 8th when it gets narrowed down to the Top Five,” commented Ms. Bloom.

“Making the change from paper ballots of previous years to online balloting has proven to be a great success.” added Mary Ellen Lapsansky, Vice President. “Being able to view all the beautiful visuals of exquisite bottles, innovative packaging, spectacular media campaigns in video and print brought The FiFi voting process to life.” Ms. Lapsansky was instrumental in ensuring the smooth transition from paper to online that took several months to set up.

The 2011 Top Ten FiFi Finalists:

Women’s Luxe

Fragrances sold in Department and Specialty Stores (more than 250 doors)

Acqua di Gioia – Giorgio Armani
Ange ou Démon Le Secret – Givenchy
Chance Eau Tendre – Chanel
Coach Poppy Eau de Parfum – Coach Fragrances
Gucci Guilty – P&G Prestige
Narciso Rodriguez ‘for her’ musc collection eau de parfum intense – Beauté Prestige International
pureDKNY – Donna Karan Cosmetics
Versus Versace – Euroitaly Inc.
Voyage d’Hermès – Beauté Prestige International
Womanity by Thierry Mugler – Clarins Fragrance Group

Rochelle Bloom Talks About the FiFi Awards

Rochelle Bloom was appointed President of The Fragrance Foundation in January 2003. An industry insider with an impressive career background including Executive Vice President, Estée Lauder International, Inc. and President of Bobbi Brown Professional Cosmetics, Mrs. Bloom’s extensive knowledge of the industry, the key players, her marketing savvy and the high regard in which she is held by all who work with her has been gained through a stellar career path as an executive in some of the world’s most prestigious cosmetics and fragrance companies. Here she talks about The FiFi Awards as the Foundation gears up for the 2011 event.

Looking Forward to the 2011 FiFi Awards

“We are already in full FiFi mode!” says Rochelle Bloom, President of The Fragrance Foundation. “The brands are submitting their best fragrances, interior collections, bath and body products, packaging, media campaigns, technological breakthroughs, nominating a classic fragrance for Hall of Fame status or for the new Fragrance Superstar of the Year. Our team here is hard at work sorting through the avalanche of paperwork that, despite the digital age, gets the FiFis up and running each year”.

There is a lot to look forward to for this year’s FiFi Awards program. Here’s what you need to know, what’s new and what’s next for FiFis 2011: