Top Five Finalists (and Winners): Editorial Excellence

There are four awards in this category. “Scent Feature” (Women’s) is for best editorial article in excess of 500 words. “Scent Bite” (Women’s) is for best short article from 250 – 500 words. “Men’s Feature” is for best editorial article of 250 words or more for men. “Blog” is for best online editorial. All entries are judged based on how well the editorial content and supporting visuals helped to bring fragrance awareness, as well as meaningful information about fragrance, to the consumer. Along with the quality of the overall feature, other points considered include originality, creativity, accuracy and depth of information presented. Article(s) must have appeared in a 2011 magazine issue or blog post.

FiFi Editorial Excellence in Fragrance Coverage
Top Five Finalists and Winners

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Announcing The 2012 Top Ten FiFi Finalists

 
“Announcing the Top Ten Finalists is exciting as now we can really say we are in FiFi mode and look forward to the fun and anticipation at The FiFi Finalists Breakfast, April 27th in the Grand Ballroom of The Mandarin Oriental when it gets narrowed down to the Top Five,” commented Jill Belasco, Chair of The Fragrance Foundation Board.

“Every year we look forward to receiving all the submissions and take great joy in seeing the stunning array of fragrances, fabulous packaging, exciting media campaigns and ingenious technology that goes into each creation, and wondering, along with everyone else, who will win what!” said Mary Ellen Lapsansky, Vice President of the Foundation.

At the same time, the Foundation is delighted to welcome the warm personality and bright smile of this year’s breakfast host Janice Huff, Chief Meteorologist for WNBC TV New York who will light up the proceedings at the industry’s most fun, yet nerve-wracking event! Will Janice be able to predict the FiFi winners? You’ll have to join us for breakfast on “Fragrance Friday” to find out.

The Fragrance Foundation is pleased to announce and congratulates all the 2012 Top Ten FiFi Finalists:

“Ceci N’Est Pas un… Parfum?”

It’s always about this time of year that we go back and rummage through some of the past articles and posts from the last year. It’s a great refresher course in what people were thinking (and smelling) in the world of fragrance circa 2011. Everything from editorials to fragrance reviews to creative fiction, a quick walk down fragrance memory lane.

Hanging With The ‘Indie’ Press

On July 28, 2011, The Fragrance Foundation announced the formation of a specialized committee dedicated to developing the recognition, understanding and appreciation of ‘Indie’ fragrance brands and their creators. The ‘Indie’ Fragrance Committee’s mission was clear:

to support the excellence, talent and artistry of ‘indie’ perfumes, by celebrating their individuality and craftsmanship; to give a voice to ‘indie’ brands, by addressing issues and concerns important to the ‘indie’ fragrance community as a whole.

One of the committee’s first actions was to help establish a partnership between The Fragrance Foundation and Elements Showcase, and with it, the creation of the ‘Indie’ FiFi Award. This award aims to encourage the efforts of smaller fragrance brands, by recognizing the part they play in injecting ingenuity, creativity and personality into the fragrance world.

“When you think about it, most of the classic brands that win accolades from our consumers and our industry started out as Indie brands,” commented Givaudan’s Cosimo Policastro. “‘Indie’ brands represent the heart of our business. Their attention to detail, their appreciation for the value of fragrance, and their vision, drives creative excellence for our perfumers and our developers.”

A Closer Look at The FiFi Award-Winning osMoz.com iPhone App

 
 

“We are delighted to be able to deliver to fragrance lovers all of the great features of osMoz in such an innovative and convenient app.  It is a true honor, and we are very proud to have received this FiFi recognition from The Fragrance Foundation.”

- Jerry Vittoria, VP Perfumery NA, Firmenich

 

On April 8, 2011, at the Mandarin Oriental in New York City, The Fragrance Foundation held its Annual FiFi Finalists’ Breakfast. During the morning, FiFi Awards were handed out for both Editorial Excellence and Technological Breakthrough. For the first time ever, this included a Technological Breakthrough FiFi Award for Information Technology, a category specifically highlighting digital communication advancements in the world of fragrance. With that in mind, we thought it might be nice to take a closer look at our first FiFi winner, Osmoz.com’s iPhone application.