Top Five Finalists (and Winners): Editorial Excellence

There are four awards in this category. “Scent Feature” (Women’s) is for best editorial article in excess of 500 words. “Scent Bite” (Women’s) is for best short article from 250 – 500 words. “Men’s Feature” is for best editorial article of 250 words or more for men. “Blog” is for best online editorial. All entries are judged based on how well the editorial content and supporting visuals helped to bring fragrance awareness, as well as meaningful information about fragrance, to the consumer. Along with the quality of the overall feature, other points considered include originality, creativity, accuracy and depth of information presented. Article(s) must have appeared in a 2011 magazine issue or blog post.

FiFi Editorial Excellence in Fragrance Coverage
Top Five Finalists and Winners

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Announcing The 2012 Top Ten FiFi Finalists

 
“Announcing the Top Ten Finalists is exciting as now we can really say we are in FiFi mode and look forward to the fun and anticipation at The FiFi Finalists Breakfast, April 27th in the Grand Ballroom of The Mandarin Oriental when it gets narrowed down to the Top Five,” commented Jill Belasco, Chair of The Fragrance Foundation Board.

“Every year we look forward to receiving all the submissions and take great joy in seeing the stunning array of fragrances, fabulous packaging, exciting media campaigns and ingenious technology that goes into each creation, and wondering, along with everyone else, who will win what!” said Mary Ellen Lapsansky, Vice President of the Foundation.

At the same time, the Foundation is delighted to welcome the warm personality and bright smile of this year’s breakfast host Janice Huff, Chief Meteorologist for WNBC TV New York who will light up the proceedings at the industry’s most fun, yet nerve-wracking event! Will Janice be able to predict the FiFi winners? You’ll have to join us for breakfast on “Fragrance Friday” to find out.

The Fragrance Foundation is pleased to announce and congratulates all the 2012 Top Ten FiFi Finalists:

Hanging With The ‘Indie’ Press

On July 28, 2011, The Fragrance Foundation announced the formation of a specialized committee dedicated to developing the recognition, understanding and appreciation of ‘Indie’ fragrance brands and their creators. The ‘Indie’ Fragrance Committee’s mission was clear:

to support the excellence, talent and artistry of ‘indie’ perfumes, by celebrating their individuality and craftsmanship; to give a voice to ‘indie’ brands, by addressing issues and concerns important to the ‘indie’ fragrance community as a whole.

One of the committee’s first actions was to help establish a partnership between The Fragrance Foundation and Elements Showcase, and with it, the creation of the ‘Indie’ FiFi Award. This award aims to encourage the efforts of smaller fragrance brands, by recognizing the part they play in injecting ingenuity, creativity and personality into the fragrance world.

“When you think about it, most of the classic brands that win accolades from our consumers and our industry started out as Indie brands,” commented Givaudan’s Cosimo Policastro. “‘Indie’ brands represent the heart of our business. Their attention to detail, their appreciation for the value of fragrance, and their vision, drives creative excellence for our perfumers and our developers.”

Celebrating 4 Years Online

This year, our little FiFi Awards blog celebrates its fourth birthday. Like you, our birthday has us feeling a bit nostalgic. It’s truly been amazing these years witnessing the many exciting changes in the online fragrance world, closely accompanying the lightning fast pace of new technology. Through it all, it has been four wonderful years lovingly dedicated to celebrating the many joys of fragrance.

It’s amazing how much we’ve grown. What began as a simple conversation about exploring MySpace as a new gathering area for fragrance aficionados, quickly grew like a flower, blossoming into multiple online presences including Facebook, Iqons, YouTube, WordPress and Twitter. Each new iteration offering people a closer look behind the scenes of all the events leading up to the biggest night in fragrance, The FiFi Awards.

FiFi Season Has Officially Begun!

Last Friday, FiFi Awards season started off with a Bang! (literally for the happy folks at Marc Jacobs), with the who’s-who of the fragrance industry gathering for the announcement of the Top Five Finalists in all major 2011 FiFi Awards categories. Beauty insiders were again joined by the lovely morning’s hostess, W-ABC TV Lifestyle Reporter and Fill-in Anchor at Eye Witness News Lauren Glassberg, at the luxurious Mandarin Oriental in Columbus Circle. The morning began with the revealing of FiFi winners for Editorial Excellence and Technological Breakthrough, before segwaying into the morning’s main event, the Top Five Fragrance of the Year Finalists.