2nd Annual FiFi Charity Auction

For the second year, The Fragrance Foundation is delighted to include a give-back element to the 2011 FiFi Awards celebration thanks to the great generosity of Foundation members and others who have donated a veritable treasure-trove of outstanding, one-of-a-kind packages benefiting two exemplary non-profit organizations championed by the evening’s honorees:

Halle Berry, 2011 FiFi Fragrance Celebrity of the Year, for “What a Little Love Can Do Project” at the Jenesse Center, Inc. – www.jenesse.org. Jenesse Center, Inc. is the oldest domestic violence intervention program in South Los Angeles. The Center was founded in 1980 by five African American women who were survivors of domestic violence. Our mission is to provide victims of domestic violence with a comprehensive, centralized base of support to assist them in addressing their immediate crisis and changing the patterns of their lives. The “What a Little Love Can Do Project” renovates Jenesse’s Transitional Housing Facilities.

Fergie, 2011 FiFi New Fragrance Celebrity of the Year for The Avon Foundation – www.avonfoundation.org. 
The Avon Foundation has been improving and saving women’s lives since it was founded in 1955, and we are proud to be the largest corporate philanthropy dedicated to women’s causes globally. Today our mission is focused on breast cancer and domestic violence, as well as emergency and disaster relief, touching lives across the country and around the world. Through 2010, Avon global philanthropy has raised and donated more than $800 million worldwide.

2011 New Fragrance Celebrity of the Year Award

Selected by the Foundation’s Board of Directors, this award recognizes a celebrity whose very first fragrance has enjoyed instant success with the consumer and brought recognition to the fragrance category.

Independent, confident and true to herself, multi-platinum and award-winning artist Fergie knows how to command attention. At once coyly feminine and unabashedly sexy, the singer, actress and designer knows how to keep everyone guessing. Now her bold expression and magnetic appeal are captured in a provocative new fragrance: Outspoken by Fergie.

Rochelle Bloom Talks About the FiFi Awards

Rochelle Bloom was appointed President of The Fragrance Foundation in January 2003. An industry insider with an impressive career background including Executive Vice President, Estée Lauder International, Inc. and President of Bobbi Brown Professional Cosmetics, Mrs. Bloom’s extensive knowledge of the industry, the key players, her marketing savvy and the high regard in which she is held by all who work with her has been gained through a stellar career path as an executive in some of the world’s most prestigious cosmetics and fragrance companies. Here she talks about The FiFi Awards as the Foundation gears up for the 2011 event.