Fragrance of the Year

Fragrance of the Year entries must have been introduced in 2010 by a member company of The Fragrance Foundation in order to be eligible to appear on the ballot. Non-members who wish to enter their fragrances in the FiFi voting process are required to pay an entry fee. The initial ballot is prepared based on the notarized forms and includes the fragrances introduced nationally in 2010. It is voted on by members of The Fragrance Foundation as well as the trade press to determine the TOP FIVE in each distribution category. These Top Five Finalists become the official FiFi Awards NOMINEES, and are announced and honored at the Annual FiFi Finalists Breakfast on April 8th, 2011 at the Mandarin Oriental Hotel New York. A second ballot listing these Fragrance of the Year Nominees is then distributed and is also voted on by the membership of The Fragrance Foundation and the trade press as well as by consumers, who are able to cast their votes online. Each fragrance is evaluated based on having achieved star status through national consumer response to its launch, packaging, advertising and marketing strategy.

Luxe

Fragrances sold in Department and Specialty Stores (more than 250 doors)

Women’s
Men’s

Specialty Luxe

Fragrances sold in Specialty Stores (26-249 doors)

Women’s
Men’s

Broad Appeal

Fragrances sold through mass merchandisers (drugstores/chains)

Women’s
Men’s

Specialty Brand

Fragrances sold through one retailer and/or brand name in one retailer

Women’s
Men’s

Direct to Consumer

Fragrances sold through tv shopping, online, catalog or door-to-door

Women’s
Men’s (there were no 2011 Men’s entries)

Indie Brand

Small/emerging brands on the market for 1-2 years (25 doors or less)

Women’s, Men’s, and Unisex