The Fragrance Hall of Fame Award recognizes a fragrance classic (men’s and women’s) which was fifteen or more years old in 2010. To be eligible to appear on the ballot, companies were required to submit materials to support the marketing strategies which helped the fragrance achieve awareness and success in 2010, including: new form of product (if any); new packaging (primary or secondary); new advertising (print or TV) and uniqueness of collateral support (in-store promotion, sampling, display, etc.)
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