For the 2011 FiFi Awards season, The Consumers’ Choice Award has become the Ultimate in FiFi Prizes. For the first time ever, fragrance-loving consumers will cast their vote on a stand-alone basis for their favorite Fragrances of the Year, one men’s and one women’s, without being combined with any other voting tabulations.
Nominees for the 2011 Consumers’ Choice Award cross all fragrance distribution channels, a reflection of the wide breadth of perfume pleasures, artistry, and creativity that continually captivate our senses of smell, not to mention a nod to the sometimes difficult purchasing decisions we fragrance shoppers make at fragrance counters across the US (both real and virtual).
The choice is now yours. Which 2011 fragrance masterpiece captured your heart? Who do you think is the most deserving of the best of the best in 2011 Fragrance of the Year honors? The winning fragrance will be recognized as a true Consumer’s Choice, receiving this Grand Prix Award at the 39th Annual FiFi Awards’ Ceremony held on May 25th in The Tent in Lincoln Center’s Damrosch Park in New York City.
Voting officially opens at Midnight on April 25th and continues through to Midnight Thursday May 12th. A voting link will appear here on our site, as well as on each FiFi social networking profile, not to mention on participating media partner websites.
Who will take home this Ultimate FiFi Prize? You decide.
The 2011 FiFi Consumers’ Choice Awards Nominees
(Want to set up a polling station on your own website or blog? email us)
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