The Annual FiFi Awards & Celebration is all about honoring and highlighting fragrance creation through its many facets. Showing off the most marvelous creativity, the abundance of talent, the most beautiful fragrances in the world. Some are classics, some are new and modern, some fanciful and youthful, others sophisticated and rare. The Fragrance Hall of Fame award recognizes a classic fragrance that holds a place of honor in the fragrance pantheon with its longevity and legions of fans. The FiFis celebrate fragrances that are popular with broad appeal to fragrances created by artisans with a devoted following. The FiFis embrace the latest technology admires and rewards the brilliant media campaigns that capture the ephemeral nature of fragrance and gasps at the imaginative, whimsical, exquisite bottles and packaging designs that speak to the perfume within.
The excitement begins with the announcement of the year’s nominees at
the Annual FiFi Finalists Breakfast.
Winners are announced during the Annual FiFi Awards & Celebration.
