2010 FiFi Award Winners Announced

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Technological Breakthrough in Packaging/Technology Systems

Victorinox Swiss Army

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Technological Breakthrough in Fragrance Creation and Formulation

Givaudan for Miriad 2.0

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Hall of Fame Honoree

Michael Kors

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Celebrity of the Year

Usher

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CFSS Top Scorer

Amy Cuadra
Sephora

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Fragrance Hall of Fame

CKone
Calvin Klein Cosmetics/ Coty Prestige

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Women’s Luxe

Lola Marc Jacobs
Coty Prestige

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Men’s Luxe

Tom Ford Grey Vetiver
The Estée Lauder Companies Inc.

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Unique Boutique

Tom Ford Private Blend White Suede (unisex/women’s)
The Estée Lauder Companies Inc.

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Women’s Nouveau Niche

Bond No. 9 Astor Place
Bond No.9 New York

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Men’s Nouveau Niche

Bond No.9 Brooklyn
Bond No.9 New York

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Women’s Popular Appeal

Halle by Halle Berry
Coty

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Men’s Popular Appeal

Seduction in Black
Antonio Banderas – Puig USA, Inc.

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Women’s Private Label

Love Rocks
Victoria’s Secret

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Men’s Private Label

Patrick Dempsey 2
Avon Products, Inc.

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Bath & Body Line

Couture Couture from Juicy Couture
Elizabeth Arden

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Interior Scent Collection of the Year

Scentbug Diffuser
Slatkin & Co./Limited Brands

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Women’s Media Campaign of the Year

Chanel No 5 “No 5: Train de Nuit”
Chanel

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Men’s Media Campaign of the Year

ck one “We Are One”
Calvin Klein Cosmetics, Coty Prestige

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Best Packaging – Women’s Prestige

Life Threads Collection: Silver, Gold, Platinum
La Prairie

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Best Packaging – Men’s Prestige

John Varvatos Artisan
Beauté Prestige International

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Best Packaging – Women’s Popular Appeal

Bath & Body Works Signature Collection P.S. I Love You
Bath & Body Works

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Best Packaging – Men’s Popular Appeal

comme une Evidence
Yves Rocher North America Inc.

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Perfume Extraordinaire

Firmenich

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Retailer of the Year

Bath & Body Works

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Editorial Excellence in Fragrance Coverage – Women’s Category

Scents of Place (December 2009)
Allure Magazine

Editorial Excellence in Fragrance Coverage – Scent Bite

Creative Juices (October 2009)
Elle Magazine

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Editorial Excellence in Fragrance Coverage – Men’s Category

Man, Eau Man (November 2009)
Elle Magazine

Editorial Excellence in Fragrance Coverage – Blog

Enduring Fragrance (April 24, 2009)
Elle.com – Elle Beauty Intelligence Blog

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