At the FiFi Breakfast on April 23, 2010, Tope Five Finalists in all categories were announced, including in Best in Blog. This is the second year that The Fragrance Foundation has bestowed a FiFi statue upon an author writing for the online audience. Topics ranged from the sinfully decadent, to habits of male scent; from conjuring the best to better selling practices in the future. Here are links to the complete list of nominees, beginning with this year’s winner’s piece on No. 5 (over 80 years later and the art of No. 5 continues to capture FiFis). Enjoy.

2010 FiFi Awards & Celebration Best in Blog Category
Winner
Enduring Fragrance
April 24, 2009
Elle.com – Elle Beauty Intelligence Blog
Other Top Five Finalists
Scents of Sin
December 23, 2009
Allure.com – Allure Daily Beauty Reporter Blog
Flying Under The Radar
October 21, 2009
Nathan Branch
Real Men Wear…by Michael Davis
January 6, February 1, March 15, October 1, and October 15, 2009
Sniffapalooza Magazine
Scents My Sister Loved by Mark David Boberick
October 1, 2009 (re-published October 15, 2009)
Sniffapalooza Magazine










